STRATEGIC BALANCE OF ENTERPRISE

Abstract

Under the conditions of unsustainable environment businesses have to adapt to provide sustainable development, i.e. to achieve inside and outside balance. Businesses plan their medium term and long-run development. Short-term development are not sustainable; it is considered to be pointless and useless. That is why strategic balance has become of matter of current interest. The article reveals theoretical aspects of strategic balance. The research has proved that there is need in further research and it is essential to define the notion ‘strategic balance’. The authors characterized inside strategic balance of enterprise based on balance comprehension in the fields of economics, technology, psychology, physiology, philosophy, statistics, and mathematics. Having analyzed well-known scientists’ research in the field of market balance, the authors emphasized that outside strategic balance is deeply connected with economic balance, general balance, military strategic balance, however under the framework of strategic management it is not highlighted.