PROBLEMS OF INTERPRETING THE CONCEPT of "SUSTAINABLE DEVELOPMENT"

Abstract

This article considers the main issues of interpreting the concepts of "sustainability", "sustainable development", "enterprise sustainability", "sustainable development of a company". The term "sustainable development" has been widely used recently.This is due to the fact that the sustainable development of individual enterprises and the state as a whole becomes important and the study of this concept is relevant and significant at present. Since there are many definitions of "sustainable development", there arises the problem of substituting the discussed concepts, that is, some concepts are confused with one another, sometimes contradicting each other. We have also analyzed the number of references in the Internet to understand the frequency of using the above mentioned terms,. The authors present the dynamics of the users’ search query of phrases "sustainable development", " enterprise sustainability", "sustainable development of enterprises" in the Google search engine. To achieve the goals of the study our article presents the dynamics of the users’ search query of phrases "sustainable development", "corporate sustainability", "sustainable development of a company" and also phrases "sviluppo sostenibile", "stabilità della società", "sviluppo sostenibile della società" in the Google search engine. Thus, the considered phenomenon was analyzed in the linguistic context, allowing to fully reflect the specifics of the study and the obtained results. The lack of consensus in the interpretation of this term is due to the complexity of the concept itself, because it includes social, economic and environmental aspects. There is also no agreement because of divergence of views on this issue on the part of different layers of society - scientific, political, entrepreneurial.