PROBLEMS OF PROTECTION OF COMPANY NAMES OF LEGAL ENTITIES

This article addresses the main problems of the definition of a company name of a legal entity as one of the means of individualization of legal entities. The authors identify certain criteria of a company name, its structural elements, and the features of protection and the means of individualization of legal entities. The purpose of this research was a comprehensive analysis of the main problems of registration of a company name in Russia. To achieve this goal it is necessary to solve following tasks: to establish a clear concept of "company names", to define the basic criteria of acquiring these names, to identify the main requirements of the legislation to company name. In our study there were used the methods of system synthesis and system analysis. In addition, the authors resorted to comparative legal, formal logical and other methods of studying the institute of “company names of legal entities". The novelty of the study lies in the fact that the authors are one of the first in the Russian legal science that attempted to carry out a comprehensive study and analysis of problems of defining the basic requirements of a legislator to "company name". In the course of conducting this research, there were revealed some solutions to the problems of defining the essence and characteristics of "company names" in Russia. The results can be taken for further research activities in the study of individualization of legal entities. In addition, the main conclusions of the study can be applied in practice when implementing the mechanism of "company names" and the protection of business reputation of a legal entity. Application field: law-making, law enforcement and practical activities. Social significance of the study is that the authors solve a number of public and socially important objectives to address the gaps of the current legislation, identify problems of the modern Russian law and define ways of their decision. Therefore, the registration of a "company name of a legal entity" allows providing it with additional protection against various attacks on business reputation of a legal entity that ultimately leads to economic stability of an organization and public recognition.

фирменное наименование, юридическое лицо, организация, средства индиви-дуализации, company name, legal entity, organization, means of individualization

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