Cognitive technologies in management decision-making

   Purpose of research. Improving the effectiveness and reliability of management decisions based on a comprehensive analysis of the subject area under study and the development of a formal model of the situation describing the decision-making process and including cognitive technologies.

   Methods. The article analyzes the concept of "decision", shows a cybernetic approach to the process of making a managerial decision. As a result of the analysis, it was revealed that in many subject areas (especially social and other sciences engaged in the study of human behavior) difficulties arise in the formal description of decision-making processes. The paper proposes an approach to the development of management decisions based on the use of cognitive technologies, which currently represent a rapidly developing branch of modern science. One of the elements of cognitive technologies used in the work is cognitive maps.

   Results. The paper considers three classic decision-making situations (under conditions of certainty, risk and uncertainty), the last two of which are due to incomplete information about the described object and its external environment. To formalize the processes of managerial decision-making, it is proposed to use cognitive technologies, in particular, one of the options for constructing a fuzzy cognitive map of managerial decision-making is proposed, which allows identifying stable and unstable development trends, emerging situations, as well as conducting a factor analysis of the effectiveness of managerial decisions.

   Conclusion. As a result of the study, it was shown that the use of cognitive technologies is an adequate tool for making managerial decisions. The expediency of constructing fuzzy cognitive maps in the formation of a management decision is shown, which will ensure an increase in their quality and effectiveness.

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